What Was Dramageddon? A Look Back At YouTube's Biggest Beauty Battles
Have you ever wondered what exactly happened when the YouTube beauty community went into a full-blown meltdown? For many people who follow online creators, the name "Dramageddon" brings back a lot of memories. It was a very big deal, a series of events that really shook things up on platforms like YouTube and Twitter. This period marked a significant shift, especially for those who made their living sharing makeup tips and product reviews.
So, what was Dramageddon, you ask? It's a nickname for some pretty intense moments that unfolded in the late 2010s. These incidents involved a lot of popular beauty YouTubers, and they experienced a period of downfall and drama. People online would shame and "cancel" them because of things they had done, things seen as offensive or scandalous. It was, in a way, the first time beauty creators faced such dramatic public backlash.
Even now, years later, people are still talking about it. Many are wondering what was Dramageddon 1 and 2, and if we are onto Dramageddon 3 or if that was "lipstick gate." This moment of intense drama has, arguably, forever stained the beauty community online. Let's take a sip and find out more about what went down, and how it changed things forever, even as of today, April 29, 2024.
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Table of Contents
- What is Dramageddon?
- The Main Players in the Dramas
- Dramageddon 1: The First Wave of Cancellation
- Dramageddon 2.0: Sistergeddon and Beyond
- Dramageddon 3: The Fallout of 2020
- The Impact on the YouTube Beauty Community
- Frequently Asked Questions About Dramageddon
What is Dramageddon?
Dramageddon, you know, is a widely used nickname for a series of very public, intense events that shook the online beauty community. These events mostly played out on YouTube and Twitter, which were, at the time, central hubs for beauty creators and their fans. It's basically a term that refers to several incidents where YouTubers, especially beauty gurus, faced a period of major downfall and drama. They were shamed and, in many cases, "canceled" online because of something they had done that was seen as offensive or scandalous.
These "dramageddons" often included really extreme responses from fans and, quite naturally, a lot of memes too. It was, in some respects, the very first time beauty creators were dramatically "canceled" in such a public way. Channels dedicated to covering online drama meticulously followed every single twist and turn. As of July 2020, there had been three distinct periods referred to as "Dramageddon."
The Main Players in the Dramas
The core of Dramageddon involved a few very prominent figures in the beauty YouTube world. Their feuds and the aftermath of those disagreements are now widely known as Dramageddon. The primary participants were, very notably, Jeffree Star, Gabriel Zamora, and Laura Lee. Other big names, like Manny MUA and Nikita Dragun, also played a significant part. Later, James Charles and Tati Westbrook became central figures in what some call Dramageddon 2.0. Shane Dawson and Jeffree Star, who were once incredibly beloved YouTubers, also found themselves at the heart of the later stages, particularly Dramageddon 3.
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Key Personalities Involved
Here is a quick look at some of the key personalities who found themselves caught up in the various Dramageddon events.
| Name | Role in Dramageddon |
|---|---|
| Jeffree Star | Central figure in multiple feuds, target of "shade" in Dramageddon 1, later involved in Dramageddon 3. |
| Gabriel Zamora | One of the main participants in the group that tried to "throw shade" at Jeffree Star in Dramageddon 1. |
| Laura Lee | A key participant in Dramageddon 1, faced significant "cancellation." |
| Manny MUA | Involved in the group that tried to "throw shade" at Jeffree Star in Dramageddon 1, also faced "cancellation." |
| Nikita Dragun | Part of the group involved in the initial "shade-throwing" incident. |
| James Charles | Central figure in the "Sistergeddon" feud, sometimes called Dramageddon 2.0. |
| Tati Westbrook | Key participant in the "Sistergeddon" feud with James Charles. |
| Shane Dawson | Collaborated with Jeffree Star on a docu-series, later involved in the events leading to Dramageddon 3. |
Dramageddon 1: The First Wave of Cancellation
Let's take a deep dive into Dramageddon 1, which was, actually, the first of its kind. This was a very significant moment of intense drama that, in a way, forever stained the beauty community. It basically involved a group of beauty YouTubers, consisting of Manny MUA, Laura Lee, Gabriel Zamora, and Nikita Dragun. They, you know, managed to damage their own credibility by trying to throw shade at Jeffree Star.
The bitter feud that followed and its messy aftermath is now widely known as Dramageddon. Laura Lee and Manny MUA, in particular, were both "canceled" during this period. People stopped following them, and their careers took a big hit. It was a pretty stark example of how quickly public opinion could turn on social media.
This initial Dramageddon happened during 2018. It really set the stage for how future online disputes would play out, with extreme responses and, of course, the widespread sharing of memes. It showed, quite clearly, how powerful collective online outrage could be.
Dramageddon 2.0: Sistergeddon and Beyond
Five years after what some call Dramageddon 2.0, also known as "Sistergeddon," the effects of that YouTube saga are still felt online. This particular chapter of the drama mainly centered around the feud between James Charles and Tati Westbrook. While their direct feud may have eventually come to an end, fans, to be honest, were still talking about it for a very long time.
This period, you know, highlighted how quickly loyalties could shift within the beauty community. It also showed how personal relationships among creators could spill over into very public battles. The sheer scale of the public's interest in this specific drama was, in a way, pretty astonishing.
The term "Sistergeddon" itself comes from James Charles's fanbase, who call themselves "sisters." It was, in short, a huge moment that captured the attention of millions and, basically, showed the intense scrutiny these online personalities faced.
Dramageddon 3: The Fallout of 2020
Dramageddon 3 is, apparently, officially upon us, or at least it was a significant point of discussion. This period involved a lot of major drama surrounding Jeffree Star and Shane Dawson. In August 2018, Shane Dawson and Jeffree Star had dropped their highly anticipated docu-series, "The Beautiful World of Jeffree Star." This series, you know, brought them a lot of attention and popularity.
However, by 2020, both Shane Dawson and Jeffree Star fell from grace. Dawson, for example, took a hiatus from the internet. This third wave of drama included various incidents, some of which related to past racist tweets from multiple YouTubers. It's been nearly a year since this particular Dramageddon tore "beautube" apart, exposing many creators for their past problematic statements.
This specific Dramageddon, in some respects, also involved James Charles, Tati Westbrook, and Manny MUA, among others. It was, arguably, a time when the broader public started looking much more closely at the past actions and words of these popular figures. Many people, like your, like my, own experience, unsubscribed from dramatic beauty gurus after Dramageddon 3, realizing they were feeding into the cycle.
The Impact on the YouTube Beauty Community
Dramageddon, in all its forms, significantly changed the YouTube beauty community forever. It served as a very public case study of the "cancel culture" phenomenon and its effects on social media influencers. The power dynamics within the community were also put under a microscope. Because beauty YouTube is so competitive and full of big personalities and passionate followers, it's, naturally, no surprise they are often, you know, constantly at war.
The events of Dramageddon led to a period where many creators experienced a severe loss of credibility and, frankly, a drop in their subscriber counts. It showed how quickly public perception could shift, and how past actions, even from years ago, could resurface and cause major problems. The effects of these sagas are, still, felt online today.
This era also led to more discussions about accountability for online personalities. It highlighted the importance of authenticity and consistency for creators. For those who follow internet culture, it was a pretty clear demonstration of the intense scrutiny that comes with being a public figure on social media. You can learn more about cancel culture and its broader implications.
Frequently Asked Questions About Dramageddon
People often have questions about this very impactful period in online history. Here are some common ones.
What were the main causes of Dramageddon?
The main causes of Dramageddon were, in a way, often bitter feuds and attempts by some beauty YouTubers to "throw shade" at others, especially Jeffree Star. These actions then led to public outrage when past offensive or scandalous behaviors were brought to light. The competitive nature of the beauty YouTube space also played a part, you know, with big personalities often clashing.
Who was "canceled" during Dramageddon?
During Dramageddon 1, Laura Lee and Manny MUA were both significantly "canceled." In the later stages, particularly Dramageddon 3, Jeffree Star and Shane Dawson also experienced a major fall from grace and, basically, faced widespread public backlash. The concept of "cancel culture" became very prominent during these events.
How did Dramageddon change the beauty community?
Dramageddon changed the beauty community forever by showing the immense power of public opinion and "cancel culture." It led to many people unsubscribing from dramatic beauty gurus and, in a way, made creators more aware of their past actions and online behavior. It also, arguably, made the community more cautious and, you know, perhaps a little less trusting of one another.
So, that's a look back at what Dramageddon was, and how it shaped the online beauty world. It was a pretty wild time, and its lessons still resonate today. You can, by the way, learn more about internet drama on our site, and check out our other articles on this page .
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